Visual content is king when it comes to the effectiveness of passing your message or your idea across.


One image is worth a thousand words – it’s true and it definitely applies in the internet world.


Online businesses and websites of every kind rely on excellent visual content (images, videos, banners, etc.) to engage their audience and communicate their message.


No other medium can match the effectiveness and speed of an image:


  • According to Kissmetrics, images on Facebook receive 53% more Likes, 104% more comments, and 84% more click-throughs on links.
  • In addition, the most recent Facebook redesign makes images even more important for newsfeed visibility.
  • Research from Buffer shows that using images on Twitter increases retweets by 150% and click-throughs by 18%.
  • PRNewswire found that images included in a press release expand the release’s audience up to 180%.
  • Brain research shows that almost half of our brain is involved in visual processing – and we can make sense of a visual in less than 1/10 of a second! Conversely, on average, we only read 28% of words on any given web page.


Blog posts, articles, headings, everything is accompanied by an image, which usually showcases the main point of the following text in order to capture the user’s attention and hook him to keep reading.


Most articles on the web vary from a few hundreds of words to several thousand.


Do you find it easy to read a huge bare block of text?


Images make the reading process much easier, smoother, more comfortable and don’t wear out the user in the process.


According to an infographic by MDG Advertising, articles containing relevant images have 94% more total views than articles without images.


So you see how important images are in online content.


Depending on your field, stock photos can be very expensive and require a lot of your time to take them and edit them.


Many people can’t afford professionally taken stock photos, or they don’t have the experience to take them themselves.


Fortunately there are some great websites out there, that offer free stock photos for you to use on your website.


The following list contains the websites that I personally use and can suggest. You will find a large database of high quality free stock photos for your websites, blogs and social media posts:



1. Google Advanced Image Search

Don’t get confused, we are not talking about the traditional google image search. In order to find copyright-free stock photos through Google, you need to dig a little deeper than the traditional search.

You have to find the field titled: “usage rights” and select the proper option.

google advanced image search


2. Pixabay

Pixabay is amazing. At the moment it offers over 430,000 free photos, vectors and art illustrations. The website is designed as a giant search page and you can find images of any kind of content.


3. Gratisography

Free high-resolution pictures you can use on your personal and commercial projects. Click on an image to download the high-resolution version. New awesome pictures are added weekly. All pictures were photographed by Ryan McGuire and are free of copyright restrictions.


4. Flickr

Again with flickr, you need to search for copyright – free images. In the licence field you have to select the preferred option:

flickr image search


5. Free Images

Free Images offers more than 390,050 free images. It contains a huge collection from a very wide variety of categories.


6. Morgue File

Looking for high-resolution stock photos for your illustration, comp or design needs? Search morgueFile for free reference images. Yes, they’re all completely free. whether you’re an illustrator, art director, instructor or looking to add a defining visual to a presentation. – That’s their homepage summary.

Morgue File is a great website with tons of free stock images which do not require attribution. You can search among its large database.


7. Public Domain Pictures is a repository for free public domain images. Download high-quality HD photos

If you intend to use an image you find here for commercial use, please be aware that some photos do require a model or property release. Pictures featuring products should be used with care.


More Free Images Resources:


73+ FREE Image Sources

Detailed guide on how to create your own professional images for free + free images resources by Neil Patel

43+ Unique Places to Find Remarkable Free Photos – Sellfy Blog

6 Free Stock Photo Resources

14 Amazingly Free Stock Photo Websites

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