by George Karmpoulonis | May 7, 2017 | SEO
What Are the Anchor Text Best Practices You Need to Implement to Increase Your SERPs? Before we dive into the most effective and efficient anchor text best practices we should cover the basics, aka — what is exactly is that “anchor text” you see quoted... 
by George Karmpoulonis | Dec 22, 2016 | Copywriting
Microcopy: Little Things Matter The Most Great things come in small packages, they say, and your website copy is no exception. Well-executed ‘microcopy’, as it’s called, is the modern content marketer’s embodiment of David (your words) versus Goliath (the safely... 
by George Karmpoulonis | Mar 16, 2016 | Strategy
Feedback, Surveys and User Testimonials Wherever you look, whatever you read (hell even here on this blog), you’ll always read and hear things like: “Content is king”, “You have to create valuable content”, “you have to create value for your audience/customers” and so... 
by George Karmpoulonis | Nov 8, 2015 | Strategy
Out with the Old, in with the New Marketing is an ever-evolving art and as such, it has to address the needs of its audience by staying ahead of its time. Traditional single channel marketing isn’t up to today’s role and that’s why marketers function... 
by George Karmpoulonis | Nov 3, 2015 | SEO
A Niche, a Keyword and Google Adwords Keyword Planner The online world moves, functions and operates based on words…keywords! Maybe in the future this will change and the way the internet works shifts towards another model, but for now and definitely for the...
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