On Paid, Owned and Earned Media

On Paid, Owned and Earned Media

Out with the Old, in with the New Marketing is an ever-evolving art and as such, it has to address the needs of its audience by staying ahead of its time. Traditional single channel marketing isn’t up to today’s role and that’s why marketers function...
The Definite Guide to Personal Branding

The Definite Guide to Personal Branding

What is Branding? The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that...

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