The Definite Guide to Personal Branding

The Definite Guide to Personal Branding

What is Branding? The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that...
How to Price a Product

How to Price a Product

Pricing a product is one of the easiest things to think about and one of the toughest things to do. New startups, as well as more experienced companies, face the issue of pricing their products all the time. How much should you price your product? If you price it too...
Why a Job Interview is like a First Date

Why a Job Interview is like a First Date

You move across the room, your eyes meet an intriguing person and with no time to react you are mesmerized by that person, feel an urge to meet, get to know each other and win him or her. You want to do everything in your power and do that and do it right. You can’t...
Content Marketing B2B vs B2C Differences

Content Marketing B2B vs B2C Differences

B2B & B2C Content Marketing strategies are different but they share many common elements.   What should you do in each case? What is the best strategy for your project or your business?   Let’s begin with some basic definitions and principles. B2B...

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