by George Karmpoulonis | Sep 17, 2015 | Branding
What is Branding? The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that... 
by George Karmpoulonis | Aug 22, 2015 | Business, Strategy
Pricing a product is one of the easiest things to think about and one of the toughest things to do. New startups, as well as more experienced companies, face the issue of pricing their products all the time. How much should you price your product? If you price it too... 
by George Karmpoulonis | Aug 15, 2015 | Case Studies
Another amazing story that was posted in /entrepreneur at Reddit. Go & Behold is an e-commerce website for the modern man that started without any connections, very few money and soon reached $15,000 in revenue within a few months. The following quote is directly... 
by George Karmpoulonis | Jun 8, 2015 | Career
You move across the room, your eyes meet an intriguing person and with no time to react you are mesmerized by that person, feel an urge to meet, get to know each other and win him or her. You want to do everything in your power and do that and do it right. You can’t... 
by George Karmpoulonis | Jun 8, 2015 | Marketing
B2B & B2C Content Marketing strategies are different but they share many common elements. What should you do in each case? What is the best strategy for your project or your business? Let’s begin with some basic definitions and principles. B2B...
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