On Paid, Owned and Earned Media

On Paid, Owned and Earned Media

Out with the Old, in with the New Marketing is an ever-evolving art and as such, it has to address the needs of its audience by staying ahead of its time. Traditional single channel marketing isn’t up to today’s role and that’s why marketers function...
Content Marketing B2B vs B2C Differences

Content Marketing B2B vs B2C Differences

B2B & B2C Content Marketing strategies are different but they share many common elements.   What should you do in each case? What is the best strategy for your project or your business?   Let’s begin with some basic definitions and principles. B2B...

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