by George Karmpoulonis | Dec 22, 2016 | Copywriting
Microcopy: Little Things Matter The Most Great things come in small packages, they say, and your website copy is no exception. Well-executed ‘microcopy’, as it’s called, is the modern content marketer’s embodiment of David (your words) versus Goliath (the safely... 
by George Karmpoulonis | Nov 8, 2015 | Strategy
Out with the Old, in with the New Marketing is an ever-evolving art and as such, it has to address the needs of its audience by staying ahead of its time. Traditional single channel marketing isn’t up to today’s role and that’s why marketers function... 
by George Karmpoulonis | Oct 16, 2015 | Strategy
Bloggers, content creators, marketers, copywriters, business owners, all have something in common: They aspire and strive to create valuable content for their audience. It’s quality content that will bring your customers closer to you and thus closer to the... 
by George Karmpoulonis | Jun 8, 2015 | Marketing
B2B & B2C Content Marketing strategies are different but they share many common elements. What should you do in each case? What is the best strategy for your project or your business? Let’s begin with some basic definitions and principles. B2B...
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