by George Karmpoulonis | Dec 22, 2016 | Copywriting
Microcopy: Little Things Matter The Most Great things come in small packages, they say, and your website copy is no exception. Well-executed ‘microcopy’, as it’s called, is the modern content marketer’s embodiment of David (your words) versus Goliath (the safely...
by Brandon Landis | Oct 19, 2015 | Copywriting, Marketing
At 17 years old, all of my friends had just started their first jobs taking orders at McDonald’s, stocking grocery store shelves, and, well, stocking more grocery store shelves. Being the arrogant teenager that I was, I went looking for ways to make money...
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