by George Karmpoulonis | Oct 16, 2015 | Strategy
Bloggers, content creators, marketers, copywriters, business owners, all have something in common: They aspire and strive to create valuable content for their audience. It’s quality content that will bring your customers closer to you and thus closer to the...
by George Karmpoulonis | Aug 22, 2015 | Business, Strategy
Pricing a product is one of the easiest things to think about and one of the toughest things to do. New startups, as well as more experienced companies, face the issue of pricing their products all the time. How much should you price your product? If you price it too...
by George Karmpoulonis | Jun 8, 2015 | Marketing
B2B & B2C Content Marketing strategies are different but they share many common elements. What should you do in each case? What is the best strategy for your project or your business? Let’s begin with some basic definitions and principles. B2B...
by George Karmpoulonis | Jun 8, 2015 | Strategy
Business Strategy: what happens when everything else fails? – Go back to the basics “When in doubt, go back to the basics” is a phrase that is widely known and used repeatedly not only in general business strategy but in every field of our lives. clichés...
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